AT&T are raising data tariffs according to an announcement on the AT&T blog. These new tariffs will affect new AT&T customers and will come into force from Sunday. In an interesting approach to revising their data plans, AT&T have decided to charge more for data caps but also add the amount of data available under each cap. What this means is that the new data plans will offer a lower price per Megabyte than the previous tariffs although the overall cost will be higher. The new plans according to the communication are as follows:
The new smartphone plans include:
- AT&T Data Plus 300MB: $20 for 300MB
- AT&T Data Pro 3GB: $30 for 3GB
- AT&T Data Pro 5GB: $50 for 5GB, with mobile hotspot / tethering
The pricing structure for tablets has also been changed slightly with 3GB going for $30 and 50GB going for $50 although there will be no tethering options for tablet users. Existing customers will have the option of either retaining their existing tariff plans or moving to the new tariffs. The new tariffs are supposed to address the increased usage of data by customers and especially because of the rise in smartphone penetration that has consistently driven data usage North.
According to AT&T, “Customers are using more data than ever before,” said David Christopher, chief marketing officer, AT&T Mobility and Consumer Markets. “Our new plans are driven by this increasing demand in a highly competitive environment, and continue to deliver a great value to customers, especially as we continue our 4G LTE deployment.”