Kevin Durant Potentially Signing with Roc Nation Sports | The Urban Twist
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Kevin Durant Potentially Signing with Roc Nation Sports

Kevin Durant is considering an enormous partnership with Jay-Z’s Roc Nation Sports



What is one thing that Kevin Durant and Jay-Z have in common? They are both superstars in their respective career fields.

What’s another thing they have in common? They are both looking for a bit of change.


Kevin Durant has decided to part ways with Landmark, the agency that has represented him for the last two years – and got him an $85 million dollar extension – and is now looking at a potential partnership with Roc Nation Sports.

Since rapper Jay-Z announced his desire and started his own sporting agency, he has not been without any clients, most being very high-profile. Some clients that he has already signed are New York Yankees second baseman Robinson Cano, New York Jets quarterback Geno Smith, and Tulsa Shock guard Skylar Diggins, – to whom he gave a Mercedes Benz for her graduation from Notre Dame – a list that does not include other athletes who would like to sign with the rapper-turned-agent.

If Kevin Durant signs with Roc Nation Sports, he will easily be the most high-profile athlete Jay-Z has laid claim to. But it is unclear what exactly Kevin Durant is looking for in a partnership with Jay-Z.

Kevin Durant has already signed a contract extension with the Oklahoma City Thunder, so his money is secure for now. But according to Kevin, he is looking to increase his brand.

Kevin Durant has been all over the place with his various marketing endeavors as of late. From various Sprint commercials involving Doodle Jump or doing light house work to his nightmarish Gatorade commercials encouraging him to improve his game, Kevin has been everywhere.

Jay Z

So what more can he want: whatever Jay-Z has to offer.

With Jay-Z being on the cusp of signing a massive $20 million deal with Samsung, maybe Kevin wants to get his face into the technology world as well. But there are some potential hurdles to overcome.

With Jay-Z owning a small share of the Brooklyn Nets, he may be forced to sell if he wants to represent any NBA players. Although Jay-Z has been big in the re-branding and revitalizing of the Nets’ franchise, it does not seem like a sale that would really break the bank.

The opportunity for Kevin Durant and Jay-Z may be one that they cannot pass up. But one thing is undeniable: both will be well off with or without one another.

Joseph Kimber Jr. is a second year journalism student at the University of Florida on the broadcast track and an outside concentraction in sports management. He hopes to help contribute to’s future and success by providing entertaining articles that provide a fresh take on many sports. Feel free to comment and let him know what you would like to see on the site. Feel free to add me on Facebook and follow me on Twitter and Google+