Snoop Dogg’s exclusive brand of marijuana, Leafs By Snoop, went on sale earlier this month in the state of Colorado. The line features 8 different kinds of marijuana and boasts flavors such as Lemon Pie and Cali Kush. Snoops marijuana line also carries edibles and concentrates.
Leafs By Snoop is the first mainstream cannabis brand and Snoop Dogg is proud to hold that title telling Time “LBS is blazing a trail for the industry”. This isn’t Snoop’s first foray into the marijuana business. In September of this year, Snoop launched Merry Jane, a marijuana-themed lifestyle platform. The platform hosts original content of all kinds from cooking shows to interviews with pot enthusiasts as well as being lauded as an information hub for all those interested in marijuana.
Recreational marijuana usage is legal in the state of Colorado where Leafs By Snoop will be sold. However being as though Snoop Dogg is not a Colorado resident he can not legally own the brand. The brand, therefore, is therefore legally owned and operated by LivWell, also known as Beyond Broadway, who will be responsible for growing the plants and the manufacturing of products.
Legalized marijuana is the fastest-growing industry in the U.S., and it is believed the industry will be worth $11 billion by 2019. It’s no wonder that celebrities would start to find ways to be a part of this suddenly booming business. I suspect before long we will see others follow in the steps of Snoop Dogg, who indeed is indeed a pioneer in the legalized branding and marketing of marijuana mainstream.
For more on Leafs By Snoops visit the LivWell website.