Non-profits will be the first to benefit from the much awaited streaming service from YouTube. The platform, which is owned by Google, has been hesitant over the years to open up streaming on the popular video platform owing to the complications that come along with it.
YouTube says that it hopes that with the new initiative, non-profits will find it easier to spread their causes on the Internet and at a lower cost.
“In the past we have rolled out self-service live-streaming for a small group of select partners,” said Ramya Raghavan, YouTube news and politics manager. “Today it is open up to all 16,000 nonprofit organizations in the YouTube Nonprofit Program.”
A number of non-profits have already taken advantage of this new service including the American Foundation on Equal Rights, which live-streamed YouTube’s first play, 8, about the trial for Proposition 8 in California and the ONE campaign and RED, which live-streamed a day-long symposium on World AIDS Day in December.
Google has been very keen on fostering better use of technology for non-profits to further their causes and to demonstrate this commitment, the company will be holding a day-long symposium in San Francisco to assist non-profits take better advantage of the video platform to tell their stories.
