”Spectre” Opens in China and Breaks Box Office Records

Stu Greenfield
Spectre
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”Spectre” has been topping the box office charts since its opening weekend and this weekend has been no exception. The latest 007 outing has topped the Chinese box office at its opening weekend bringing in a whopping $48.6 million. This almost matches the $48 million that Sony predicted.

”Spectre” marks the fourth turn for Daniel Craig as the world famous secret agent, and the thirteenth film in the official Bond franchise. Same Mendes returns as director in ”Spectre”, having also director the previous Bond film ”Skyfall”, which sees Bond follow a cryptic message to uncover a sinister organisation. At the same time M battles a new government employee to keep MI6 alive. In order to keep the secret service alive Bond must reveal the truth behind SPECTRE.

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Alongside Craig the film stars Lea Seydoux (”Blue Is The Warmest Colour”, ”The Grand Budapest Hotel”), Christopher Waltz (”Inglorious Basterds”, ”Django Unchained”), Ralph Feinnes (”Harry Potter”, ”Schindlers List”), Ben Whishaw (”Suffragette”, ”Paddington”) and Naomi Harris (”28 Days Later”, ”Pirates of the Caribbean: At Worlds End”). The outstanding cast are joined by long term Bond producer and one of the most successful female producers, Barbara Brocolli along with fellow long term Bond producer Michael G. Wilson and a number of co-producers, assistant producers and executive producers including Daniel Craig.

In ”Spectre’s” opening day in China the film took a record $15 million for a 2d opening day in China, and an all time record for an opening day in November in China. The film had an impressive marketing strategy in China which have boosted the films sales including a visit by the films stars Daniel Craig and Lea Seydoux, as well as producer Barbara Brocolli. Tie ups with Alibaba, WeChat, Weibo and the 1905 website also helped promote the film and increase sales.

The Chinese sequel film the ”Ex Files 2” held on to second place bringing in $17.3 million over seven days and the total currently standing at $34.7 million. ”The Maze Runner: Scorch Trials” slips down to third place with fourth place being taken by Chinese romance ”Les Aventures d’Anthony” and ”Everest” dropping into fifth place.

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The Chinese box office has given ”Spectre” the boost that was expected to push the film towards breaking the Bond gross record which is currently held by ”Skyfall”.

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