Pride and Prejudice and Zombies: First Movie to Bomb in 2016

"Pride and Prejudice and Zombies" failed to capture the fans the book did.

Pride and Prejudice and Zombies debuted this weekend on 2,931 screens across the United States. The ‘retelling’ of Jane Austen’s period piece with the added pop of zombies was a hit on bookshelves. Sony and Screen Gems looked to recreate the same fascination with the mash-up on the big screen. It is a safe bet to say they failed miserably earning Pride and Prejudice and Zombies the distinct honor of being the first real bomb of 2016.

Studios usually use the first quarter of the year to release films they are not overly confident in, but due to the lack of titles, they still feel will make them money. The idea is the winter weather will drive people inside when looking for outings. A number of titles have benefited from this strategy in the past. Kingsman: The Secret Service comes to mind as a movie that enjoyed this luxury, last year.

However, the idea is for critics to still enjoy the movie, and that is certainly not the case with Pride and Prejudice and Zombies. Some going as far as calling it the Sleepwalking Dead. Where the movie seems to fail with critics is in the PG-13 rating. More than one felt Burr Steers could have done more with violence and gore than he did. Linda Barnard of the Toronto Star may have said it best.

Not gory enough to satisfy horror fans, nor clever enough for a really good laugh…
Despite fan reaction being a 61 percent on Rotten Tomatoes, Pride and Prejudice and Zombies had an abysmal opening weekend at the box office. Those who loved the book just did not care enough to go see the movie. The movie grossed $5.3 million domestically. The foreign market didn’t help only adding around $770,000. With a cost of $28 million, it will be hard for Pride and Prejudice and Zombies to make its money back especially with Deadpool and Zoolander 2 opening to this weekend.
To add insult to injury, Pride and Prejudice and Zombies finished a meager sixth at the box office. It finished behind Hail Caesar! and The Choice for new openings. One has to wonder if the mash-up movies are worth it to studios. Sense and Sensibility and Sea Monsters or Android Karenina seem less likely to get made.
We would love to hear what you thought of Pride and Prejudice and Zombies if you were one of the lucky ones to see it. Is it worthy of the bomb it seems to be or is it just the victim of bad timing?

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