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Bacardi Buys Patron for $5.1 Billion

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Two of the biggest spirit distillers in the world have just made a major power play this past Monday (Jan. 22). Patron has been purchased by Bacardi Limited in a deal that dramatically increases Patron’s value to a staggering $5.1 Billion.

The terms of the deal aren’t immediately known and the full deal will be finalized before the first half of 2018 wraps up. The blockbuster purchase also gives Bacardi ownership of not only Patron’s tequila, but Grey Goose vodka, Dewar’s scotch, and Bombay’s Sapphire Gin.

“Adding Patron to the Bacardi portfolio creates a tremendous opportunity for the brand outside of the United States as Bacardi’s international distribution network will help grow Patron around the world, increasing scale in the U.S. and globally,” said Bacardi’s incoming CEO Mahesh Madhavan.

Madhavan added that he will be working to boost Bacardi worldwide brand by”overseas consumers to trade up from local spirits.” This is the biggest move that Bacardi has made with Patron Spirits after owning a 30% share in the tequila brand back in 2008.

Brennen Jones
Brennen Jones is the leading founder and publisher of TheUrbanTwist.com, a leading entertainment and media blog. He is also the founder of P.S. Web Pros, which is a web design and internet marketing company. He's also TheUrbanTwist.com's resident filmmaker and has produced and directed several short films under his Kitt HoRizon Films imprint and he's produced and have worked on video productions and commercials for various government agencies. He plans to turn The Urban Twist into a media haven so stay tuned. Brennen currently lives in Baltimore, MD. So be my friend on Facebook and Follow me on Twitter!

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