Amazon was listed to have a valuation greater than the combined market value of retail competitors Walmart Inc. and Alibaba Group Holding Ltd, on Monday, March 12. According to the projections of Jefferies analyst Brent Thill, Amazon could expand by a third to become a $1 trillion corporation by 2022.
In order to reach the astounding mark, Amazon would need to jump 29 percent from its current value of $773.8 billion over the next four years. Actually, Thill is reported as envisioning a potential for the company to bring in as much as $500 billion over that span of time, thanks in part to the success of its aggressive and largely uncontested advertising model. Last year the online retailer banked $4 billion in ad revenue. Thill sees that number growing to an annual $22 billion by 2022.
Thill is not alone in the faith he has in Amazon to make incredible leaps and bounds in the coming years. In fact, his (12-month) $1,850 price target for stock in the company falls short of the $2,000 price range that experts Monnes, Crespi, Hardt & Co. and Wolfe Research are setting their 12-month target too. In other words, there are some out there who believe Amazon could reach the trillion dollar mark even sooner than 2022.