There are many reasons why a business would want to use email newsletters, but the bottom line is always business growth. Whether it’s to inform subscribers of upcoming sales or simply keeping your brand on their minds with content they might be interested in, the one thing you can be sure of is that email newsletters, if used correctly, can lead to amazing business growth. The following information can show you how and why email newsletters really work.
Brand Recognition
The first reason why you would want to use email newsletters is to promote brand awareness. How many sites have you landed on and filled out a brief questionnaire to get more information or regular notifications? Probably dozens over time if you are being totally honest with yourself. If those businesses don’t email with any regularity, you might forget who they are and what they offer. You will probably even forget that you ever landed on their site in the first place. By sending out regular email newsletters, your brand will become a well-recognized name. If other important elements are present in each and every issue, you can be assured they will instantly recognize your brand without deleting that email as junk or spam.
Visual Appeal to Pique Their Interest
After a while, your subscribers will come to appreciate those newsletters if you keep the information flowing. Don’t just send a text email that says you have a sale going on. Instead, check out graphically impressive newsletter templates that are laid out in such a way as to be visually attractive. Not only should you send great content, but you should lay it out in such a way as to engender interest in reading that content. You might want to check out the various templates available on sites like sendinblue.com which are visually appealing but with plenty of room to add your content. There is no one-size-fits-all in email newsletter templates, so take the time to find one or more that suits your niche.
Important Elements Which MUST Be Included
With the thought in the back of your head that you are working towards business growth, the thing you are trying to accomplish with email newsletters is traffic to your site – traffic ready to be converted. After all, they wouldn’t click through from that email if something hadn’t interested them in some way. This is where you’d strategically include your Call to Action (CTA), which will directly link them to the information or product that they want to know more about. Never send an email newsletter without several strategically placed Calls to Action. In fact, if you choose a newspaper type layout, each different article should have at least one!
Consistency Is the Name of the Game
One area where many businesses fail is the regularity at which they send out an email. You can’t send one email and then sporadically send another sometime down the road. It is suggested that if you want to build brand recognition and draw an increasing amount of traffic to your site, you should set up a regular schedule for sending out those newsletters. Whether it is daily, weekly, bi-weekly or monthly, regularity is the key to success.
Building an Email Database
Now you know what to do to successfully run an email campaign, but how do you get a list of recipients? Yes, you can buy email databases to get those leads. However, it is much more successful to ‘qualify’ your recipients before sending random emails. This can all be done from your landing pages and with that all-important call to action button or link. Get them to leave contact info on your site so that you can slowly build your database.
Fine-tuning Your Database
Those who choose to fill out the form with their email address are actually qualifying themselves as potential customers! If using a paid email database, other traffic tracking tools may be necessary to qualify those who have expressed an interest in your business by the mere act of clicking through to your site. This doesn’t mean that you should stop sending emails to those who don’t click through, but it can give you better information on just who might be interested in various products or services you will promote in the future.
The Ultimate Goal – Business Growth
With the ultimate goal of increasing your customer base, you should continue growing your email database so that an ever-increasing number of recipients begin doing business with you. You should also seek to promote return customers at the very same time. Customer retention is a vital element in business growth and regular email newsletters can help with both new customers and customer retention. Want to grow your business exponentially over time? Keep those visually appealing emails going (even if you need a virtual assistant to help you write them) and you’ll see the results you’re after.
Why do you think so many well-established businesses use email newsletters? That’s right! A high success ratio and that can work for you if done right – so what are you waiting for? There’s no time like the present.
