If you have a content marketing plan that doesn’t seem to work as expected, this one is for you. While you might be tempted to hire a digital marketing company to help you out, much of what they are going to do is actually not that complicated. You can do it all by yourself – if you really want to. It all begins with content creation that is customer-oriented.
At this point, I can offer you one piece of advice. When it comes to content marketing, make your customers the center of your focus. So, how do you make a difference? Here are three content marketing trends that you should watch out for in 2019. Don’t ignore any of them.
1. Invest time and money in promoting your content
If no one ever told you, money begets money. If you want your content to bring in some profit for you, invest some money into worthy promotions. You might be writing good content but no one notices it. If you do not have enough money to subscribe to promos, try social media because it is free. Once you begin seeing results, the motivation will set in. Other ways of promoting your content include:
Sending emails
If you have a subscriber list, keep them hooked to your current publications by emailing them reminders. Soon, you might notice new visitors because when people love a read, the most immediate response is usually sharing it with friends.
Guest posting
As strange as this may sound, it is not. Some sites that take guest posts will allow you to mention your website in the guest post. This means that if the site you just wrote for has thousands of viewers, you could actually direct some of this traffic to your own website.
Making use of influencer marketing
Whether social network influencers or just random industry celebrities, popular names have been the answer to many websites and blogs that are dying to get visitors. The fact that an influencer has a huge fan base and online authority, having them associate with your content will increase your viewership.
Today, there are many software companies like Grin, Humanz, and Aspire IQ offering influencer marketing tools that help brands kick-start their influencer marketing journey. These platforms feature multiple filters that cut off the time businesses spend finding influencers in their niche. Humanz influencer marketing platform, for instance, enables brands to get in touch with the relevant influencers and generate the whole campaign right on its platform without any hassle.
Whichever method you choose, the bottom line is that you cannot escape content promotion. Unless of course, you want to always keep playing small.
2. Create unique and personalized content for your customers
The fact that the internet is full of content doesn’t mean that you do not have space to play with. If you capitalize on yourself and find out how much you are worth, then you might be on your way to the big money. What am I talking about? What I am saying is, don’t just give your customers content. Give them something unique, like you. Take advantage of case studies and tell the world what you have done to solve a problem or two.
While every other businessperson is struggling to impress with thousands of words and expressions, stand out and use personal insights. You might not exactly be Superman(woman), but it will go a long way into setting you apart from the rest. Outshine the competition by trying to tie your content around personal experiences. You will notice that some customers will come to you based on the experiences you share with them. Remember that your customers are human, and they feel. So build a relationship with them. Everyone wants to relate to something, and if you give them that, they will keep coming back.
3. Pay attention to your customers and know what they want
Let us use some psychology here. Everybody wants to be listened to, to be given attention and to have a shoulder to lean on. It is the same in the business world. When you are developing a content marketing strategy and are already making plans on how you are going to promote it, stop for a while and think about your customer. Who is your ideal customer? What does he/she want? You need to ask yourself these questions when planning your content marketing strategy.
Go back to previous comments from buyers and visitors to your site and try to come up with a profile of your ideal customer. If this is your first time and you have no previous clients, visit other websites in the same niche as yours and do some profiling. In the end, you might be surprised that you were targeting the wrong customer. So, never assume you know your target customers until you are double sure that you do.
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