Are you a business owner looking for ways in which to optimize how you service your customers, especially in terms of nurturing your already-existing ones? If so, you will probably already be aware of the fact that the easiest manner in which to please your customers is to leverage the right technology to your advantage. The question is, in which technology should you be investing? Here is a simple guide to follow to help you get started.
Help desk software
Help desk software solutions are affordable and can be tailored to suit the needs of businesses of all types and sizes. Help desk software is designed specifically to aid customer service and tech teams in carefully tracking the various issues, concerns, complaints, and questions logged by individual customers. By tracking all of this data, customer service agents can ensure that all problems are resolved quickly and efficiently.
Most respected help desk software solutions allow for IT asset management and remote support. Other features include reporting, as well as granting customers access to a self-service portal for timeous resolutions when it comes to basic queries and status updates.
Nowadays, customers expect all brands to adopt an ‘always-on’ approach to doing business. In other words, when they reach out to you for information or support, they expect a near-immediate response. Obviously, responding to all customer engagement instantly is a massive ask for even the most technology-savvy of enterprises, which is why it can help to invest in customer service technology that embraces the power of artificial intelligence. This type of technology is commonly referred to as ‘chatbots’ or virtual assistants.
Chatbots are essentially created to ‘stand-in’ for humans, and many can hold comprehensive conversations with customers to solve their problems or help them find what they are looking for.
Chatbots provide business owners with a host of benefits, including instantaneous replies on a 24/7/365 basis. That automatically translates to several satisfied customers, many of whom probably won’t even be aware of the fact that they were chatting to a bot as opposed to a human team member!
Another benefit of a chatbot is the fact that it can save a business money by reducing the need to scale up staff to adequately keep up with customer interactions.
Customer relationship management software (CRM)
Customer relationship management software has completely changed the game in terms of making it easier for a company’s agents to keep customers smiling. This type of software is a must for both sales and marketing teams. Sales teams can use it to keep track of leads or to send through contracts to close a sale, while marketing teams can put it to good use in terms of keeping an eye on lead generation and email marketing efforts. It is also a wonderful tool for managing campaigns across various channels.
Features of most good quality CRM software include contact, lead, and opportunity management, customer service automation, and reporting.
Now is the time to investigate the right customer service technology for your business. Here’s to many more happy customers, reduced costs, and maximum productivity going forward.