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Amazon & Elizabeth Warren Was On Twitter War Because Jeff Bezos Was Mad

Bien LuigibyBien Luigi
March 28, 2021
inTechnology
Amazon & Elizabeth Warren Was On Twitter War Because Jeff Bezos Was Mad

On Friday, something unusual happened on Twitter: Amazon began a Twitter war with Elizabeth Warren. The Amazon News account went from delivering, well, news to getting snarky with Massachusetts senator (and Ballers superfan) Scott Brown, who has long been an outspoken opponent of companies who refuse to pay their fair share of taxes and mistreat their staff. It was surreal, and it happened because Jeff Bezos, the obscenely rich owner of the ever-expanding commerce behemoth, was angry.


According to Vox’s Recode, Bezos recently expressed frustration with company officials’ inability to respond to company criticisms. He told them they wanted to start fighting back. As the weekend approached, onlookers watched as one of the world’s largest corporations got into a spat with a congressman.

This is extraordinary and revealing. One of the most powerful politicians in the United States just said she’s going to break up an American company so that they can’t criticize her anymore. https://t.co/Nt0wcZo17g

— Amazon News (@amazonnews) March 26, 2021

Some people thought it was strange that one of Amazon’s social media pages was taking argumentative advice from Republican figures.

Absolutely in awe at Amazon's decision to pivot its online communication srategy to "our corporate logo now does even more charmless versions of Dan Crenshaw posts." The biggest and richest company in the country spending all day quote-tweeting "This is extraordinary! Mods?"

— David Roth (@david_j_roth) March 26, 2021

And it came from the top, according to Recode — not from Bezos himself, but on his general authority. The snarky exchanges, which spanned many tweets, come as the business awaits the outcome of the largest union election in history at its Bessemer, Alabama warehouse. If they vote to unionize, it could set off a chain reaction that spreads to other warehouses around the country. And Amazon executives hate it when their workers try to form a union, as demonstrated by a vote in a Delaware warehouse in 2014 that resulted in no unionization vote.


Amazon’s tetchy Twitter business wasn’t limited to the Amazon News account. Another Amazon critic, Bernie Sanders, was attacked by CEO Dave Clark. “I sometimes refer to us as the Bernie Sanders of employers,” Clark wrote, “but that isn’t quite true because we really offer a progressive workplace.”

1/3 I welcome @SenSanders to Birmingham and appreciate his push for a progressive workplace. I often say we are the Bernie Sanders of employers, but that’s not quite right because we actually deliver a progressive workplace https://t.co/Fq8D6vyuh9

— Dave Clark (@davehclark) March 24, 2021

When Wisconsin Representative Mark Pocan went after Clark, accusing him of union-busting and alleging that certain employees are required to pee in water bottles during long hours, the Amazon News kraken raged.

1/2 You don’t really believe the peeing in bottles thing, do you? If that were true, nobody would work for us. The truth is that we have over a million incredible employees around the world who are proud of what they do, and have great wages and health care from day one.

— Amazon News (@amazonnews) March 25, 2021

“You don’t really believe the peeing in bottles thing, do you?” the Amazon News account retorted. “If that were true, nobody would work for us.” They soon went after Warren, too,

Though the pugilistic tone might have come from the top, it’s unclear who was responsible for the Amazon News tweets. The punchy tweets “do not fit the normal material posted by this account,” according to some rank-and-file employees, who also filed an internal ticket to search on potential suspicious behavior. It was also discovered that the tweets were created using a web app rather than Sprinklr, the social media program used to create material. Unfortunately, the ticket was mysteriously closed without being resolved.

Tags:amazonTwitter
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