Kim A. Keck is the president and CEO of the Blue Cross Blue Shield Association, a nationwide federation of 35 Blue Cross and Blue Shield organizations that are autonomous, community-based, and locally operated. Keck is a well-known figure in the health-care profession, with a reputation for being a dynamic and insightful leader. Keck was president and CEO of Blue Cross and Blue Shield of Rhode Island, the state’s largest health insurer, before joining BCBSA in 2021.