21 Savage Claims That Owning His Masters Allows Him To Make More Money From Album Sales Than From Live Performances

“I had a platinum album before I signed my [first] deal,” 21 explained to the show’s hosts.

Even though Gillie Da King and Wallo have a Million Dollar Game, 21 Savage has them beat. Stopping by the Barstool duo’s podcast to discuss anything from Clubhouse disputes to his brother’s death to taking part in Amber Rose’s Slutwalk and having his own masters. Despite the fact that he’s been more focused on charity initiatives recently, such as his annual Issa Back 2 School Drive, he found the time to share some industry information for the show.

“I had a platinum album before I signed my [first] deal,” 21 explained to the show’s hosts. “I own my masters right now. Every song you’ve ever I heard, I own it. I got a 70/30 split with my label. I make more money off my album sales than I do off touring. For a lot of rappers, most of their money comes from touring.” This arrangement is quite rare for individuals who aren’t familiar with the standard record label deal. On an emotional level, it’s also a major concern for artists — just look at Taylor Swift’s re-recording campaign after she was denied the ability to own her own masters for proof.

While sharing the stage with fellow Atlanta rapper Young Nudy for the duration of the event, 21 manages to hold his own for about 90 minutes… to the point where some fans must be wondering if he’ll embark on a new career as a hip-hop program presenter. His tendency for long, in-depth interviews is setting a new standard in the industry.

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