The Spice Girls are preparing a 25th anniversary celebration for their debut album, Spice. They recently signed a deal with Universal Music Group’s Bravado subsidiary, which will be in charge of their brand, merchandising, direct-to-consumer products and campaigns, touring, and retail licensing and distribution, according to Music Week. On their website, the band revealed their first line of merchandise, dubbed “Wannabe 25.” A unique mug, an anniversary hoodie, and a vintage “Wannabe” t-shirt are among the items on sale. The cost of these items varies between $16 to $68.
Of course, a 25th-anniversary reissue of Spice is now available. The new project, Spice25, will be curated by the band and released as a two-disc set on October 29. According to Music Week, the band’s arrangement with Bravado is the first time in two decades that all of the band’s licensing rights have been given to a single partner. New goods and capsule collections will be provided to merchants all around the world as part of the new relationship.
“We are so excited to be working with Bravado again, especially in this our 25th anniversary year and are looking forward to collaborating with the team,” Spice Girls said in a joint statement about the partnership. Richelle Parham, president of global e-commerce and business development at UMG, also spoke about the partnership.
“We are thrilled to partner with the Spice Girls, to create new and exciting product lines and to expand the band’s connection directly with their loyal superfans,” Parham said, before adding, “Bravado will work closely with UMG operations around the world on the launch of Spice 25 and beyond, to expand their legacy and cultural impact for years to come.”
