Flyering is an art as much as a science, and location is everything. Here is where to do your flyering to get the most out of your marketing efforts.
When done properly, print flyering can become an extremely cost-effective marketing tactic for your business. Although some consider flyering old fashioned, studies show that the vast majority of shoppers still prefer it to digital flyers.
Despite this, you cannot expect to get success through flyering unless you think through where they will be the most effective. With a few tips, you can generate crucial leads and revenue by becoming more precise with your flyer targeting.
To learn four tips about how to target effectively with your flyering, please read on.
Flyering 101 – What is Your Objective?
Before a single flyer is printed or designed, you must decide what your intended outcome is. Whether it’s a sales promotion or just general awareness, it’s crucial that you are clear on what you would like your recipients to do before you begin the project.
Many small businesses can fall into the trap of simply sending out flyers for the sake of it. If as a business you are unsure of what you want people to do, you cannot expect success from your flyers.
Two of the most common types of flyering are brand marketing and sales promotions. Once you have chosen which you would like to do, you can make an informed decision on your location.
Choose Your Location
Depending on your audience, you must learn to flyer based on where the largest number of clients can be reached in one go. This is the most important task when determining your flyering strategy.
Your decision of where to post or distribute flyers must take into account two key factors. Firstly, proximity to your business, and second, the proximity to local customers.
There would be little point of flyering to promote a discount at your newly opened store if you target people four blocks away. Even if they want to visit, there are taking the time out of their day to do so.
You have to understand that the time commitment required from each customer must be outweighed by the offer on your flyer. The easier you make it for them to use the discount or visit your shop, the better. This is why you must try your best to keep your flyering as local as possible.
Timings Are Important
Whenever you’re flyering, you must be very aware of the evolving habits of consumers throughout the day.
At peak commuter times (e.g., 8-9 am and 5-6 pm), you have to consider that most people are traveling to and from work.
These consumers will be very reluctant to go out of their way, even if there is a great deal on offer. During the day, there will be fewer people around to flyer, but they are also more likely to have the time to consider your offer.
You can use seasonal holidays to your advantage as well to boost your conversion.
Create a Bold Design
With your time, location, and strategy decided, you are already on your way to creating a good flyering campaign. Now it’s up to you to make something that is eye-catching.
Because flyers aren’t expensive to produce, you’ll have many competitors. Try and think outside the box to stand out from the crowd.
The good news is that you can now find outstanding flyer templates which do a lot of the work for you. With these templates and a bit of imagination, you can create an eye-catching design which will pull in the business for you.
Raise Your Profile With Flyering
With the right strategy, there is no better value marketing tactic then flyering. You can earn yourself thousands of dollars in return on your investment.
To fully take advantage, however, you must ensure that your audience, objective and timings have been decided beforehand.
Have you ever considered flyering in the past? What was your experience? Comment below with your thoughts on the effectiveness of flyering.
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