Despite the fact that the release date for his tenth album, “DONDA,” is still unknown, Kanye West is smashing records and making history—and his millions of followers are watching everything he does. According to latest sources, Kanye West has shattered his own record on Apple Music, which he established just two weeks ago, and now has the most-watched livestream of all time, with 5.4 million people tuning in for his second “DONDA” listening event. If you recall, Kanye West made headlines two weeks ago when his first “DONDA” listening session at Atlanta’s Mercedes Benz Stadium drew 3.3 million people, making it the most watched Apple Music livestream ever.
According to latest claims, the only person who can beat Kanye is himself. Kanye’s second “DONDA” listening event, held last week, reportedly nearly surpassed his previous viewing record, as his followers were enthralled to his grandiose performance, giving Kanye 5.4 million viewers the second time around, according to @Billboard. That means 8.7 million people tuned in from all over the world to watch what Ye was up to! But that’s not all, according to estimates, Kanye made $7 million from in-person sales of his “DONDA” apparel. Clearly, his followers came not just to hear the music from his yet-to-be-released album, but also to spend their money on his merchandise.
Since its debut about a month ago, the “Beats” commercial starring Sha’Carri Richardson and featuring Kanye’s new song “No Child Left Behind” is estimated to have received more than 35 million views. Meanwhile, the wait for “DONDA” continues, as fans become increasingly agitated with missed and predicted release dates—despite the fact that Kanye has never explicitly stated when the album would be released. Will the album be released before the end of the month or will it take longer? No one knows for sure, but his admirers have shown that they will stick behind him no matter what.