The Chattanooga rapper affirms his prominence alongside fellow Chattanooga native YGTUT in the video for “Chad,” the latest single off Isaiah Rashad’s long-awaited comeback album The House Is Burning. Rashad uses the “video shoot at a gas station” cliche that has been so popular in recent years to fill the video with appearances from his music industry colleagues. Aminé, who appears as a delivery man, Denzel Curry, who looks to be assisting Rashad’s TDE cohort Jay Rock in some dirty business, and Dominic Fike, who appears to be supporting Rashad’s TDE cohort Jay Rock in some shady business, are among the appearances. Many members of the TDE posse, including new signee Ray Vaughn and Reason, also come up..
As Kendrick Lamar quits TDE after more than a decade of collaboration, the video arrives just in time to spotlight TDE’s next generation of talents. After a subtweet to his ex was misinterpreted as a swipe at Kendrick, Isaiah deleted the tweet and explained the context on The Breakfast Club. There doesn’t appear to be any animosity between the two, as Top Dawg personally wished the Compton rapper luck in his future ventures.
Isaiah, meanwhile, has been hard at work promoting his new album, releasing videos for “Runnin,” “Wat U Sed,” “From The Garden,” and now, “Chad” in relatively rapid succession while preparing to head out on Lil Sunny’s Awesome Vacation tour this month.