If you’re a condom company and your name isn’t Trojan, Lifestyles, or Durex, how are you supposed to break into the mainstream sex lives of potentially millions billions of people eager and waiting to have sex?
You use Rush Limbaugh of course. Well, not in that way.
Let me explain.
Sir Richard’s Condoms based out of Colorado, which is a company I have never heard of until today, decided to build a “Sluts Unite” website centered around Rush’s now infamous comments that were thrown towards law student Sandra Fluke, when he blatantly called her a slut all because she wanted free contraceptives provided as part of her health care. She along with millions of other Americans, including this American.
The “Sluts Unite” website’s goal is to basically mock Rush Limbaugh’s treatment of Sandra Fluke and to promote healthy and safe sex.
They have devised a public service campaign that they hope will go viral.
The campaign calls on people who believe in safe sex to choose from a bunch of social media avatars such as “I Believe In Slut” and “Pro-Slut.”
Sir Richard’s condoms has also created a mock oath to be recited by their supporters.
The oath is as follows,
“I believe that sex represents more than just the creation of children.
I believe it is an enjoyable, healthy and a profound part of the human experience.
I also believe that the responsible use of birth control is an essential component of a mature, civilized society.
And if these beliefs make me a slut in some people’s eyes, then so be it.”
Sir Richard’s, which donates a condom for every one it sells, has become the latest company to embrace so-called “conscious consumerism”.
Rush Limbaugh caused a huge controversy weeks ago when he mocked Sandra Fluke. Fluke testified before Congress that birth control should be covered under all health insurance plans. Limbaugh responded by calling her a slut and a prostitute.
Since then dozens of advertisers have fled the Rush Limbaugh show en mass, saying his comments do not represent their values.
Rush Limbaugh has one of the most listened to radio shows in America and appeals to a decidedly conservative base.
What do you think of Sir Richard’s Condoms PR campaign? Do you think that it will work for them to get the name out about their company while at the same time promoting a healthier lifestyle?
If things go according to plan for them, in an ironic twist, Rush may be helping the so-called cause that he has spoken so vehemently against.
