Taylor Swift is fronting a trademark infringement charge from a fantasy amusement park based in Pleasant Grove, Utah called Evermore.
Pitchfork reviewed court documents that reveal the singer’s ninth album of the same name is at the root of the lawsuit. Plaintiffs claim it caused misperception for guests of the park and harmfully affected their searchability on Google. The park is demanding millions in damages, as well as all legal fees.
The lawsuit was filed in a U.S. District Court in Utah nearly two months after Swift released Evermore. The park’s director of human resources asserts that some of the guests who attended asked if “the Evermore Album was the result of a collaboration between Evermore and Taylor Swift or some other type of relationship.”
The singer’s team denied the accusations in a letter filed to court where they called the lawsuit “baseless.”
“Put simply, the Swift Parties have not infringed your client’s trademark,” the letter says. “It is inconceivable that there is any likelihood of confusion between your client’s theme park and related products and Ms. Swift’s music and related products.” Her team also says that the theme park’s merchandise, which includes “small dragon eggs, guild patches, and a small dragon mount,” is not similar to the items that Swift sells on her website.
The singer’s team also declined the park’s request to “cease and desist from [the] use of the EVERMORE trademark.”
