Dana Evans, the reigning WNBA champion, did not achieve her success by luck; she honed her skills in ballet as a child, honing not just her physical abilities but also her competitive attitude, devotion, and work ethic. She continued her success at the University of Louisville, where she led the ACC in scoring twice, was awarded ACC Player of the Year twice, and was chosen a First Team AP All-American for the third time. She’s now the 13th overall pick in the WNBA Draft in 2021, and she plays guard for the Chicago Sky. She went into great detail about how she developed her reputation as a lovely baller.
Can you explain us how Dana Evans the brand differs from Dana Evans the athlete?
Dana Evans is simply me being myself; I enjoy getting my hair and lashes done, getting my nails done, getting my feet done, and changing outfits. So for me, it’s just being myself, mixing things up, and not sticking to the basics. I’m the same way as an athlete. I’ll change things up if something isn’t functioning. On the court, I like to appear presentable as well.
How do you get publicity or brand collaborations?
It’s simply [by] being myself. I’ve always enjoyed taking photographs. So just to illustrate how adaptable I am, I can wear heels, Jordans, and Nikes, and I can change up my look at any time. It’s as simple as being yourself and displaying who you are. I’ll also suggest communicating with fans and making sure they know how much I appreciate them. Because they have a significant impact on your career and success.