Rosala and The Weeknd have made good on their promise after releasing a teaser clip for “La Fama” last week. “La Fama,” Rosala’s debut single from her upcoming album Motomami, is accompanied by a video that is both lethal and symbolic.
As the film opens, actor and taco entrepreneur Danny Trejo greets an affluent club throng with, “Good evening ladies and gentlemen.” “I’d like to present the following number. However, I must caution you that she is not for everyone. She’ll pierce your heart and become your one and only addiction! So prepare to be wowed… La Fama! ”
This isn’t just any club; it’s a luxurious cabaret where patrons inhale jewels and drink gemstone martinis. Rosala is the titular “La Fama,” singing and dancing seductively while keeping an eye on The Weeknd, who sits front and center. As he rises to hear her siren call, his high-pitched voice joins her in Spanish. They go closer and closer till she murders him just as their lips are about to connect.
“I wanted to write, in my own way, a bachata with a little story around ambition,” Rosalía said in a statement. “Taking as a reference the lyrics of Ruben Blades or Patti Smith and the songs of Aventura, I ended up writing a story of romance with fame.”
The visual and lyrics of the song are unmistakably evocative of a desire for celebrity, something that both Rosala and the Weeknd have had a lot of. It’s a warning tale about the entertainment industry’s perpetual thirst traps. As the lights darken, Rosala poses for applause, The Weekend lies still, and Trejo adds to what we’ve just seen: “Don’t forget, be careful what you wish for!” ”