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Nike’s Online Sales Up 31% After Colin Kaepernick Ad

Nike’s online sales have gone up 31%.
  • TUT Staff By TUT Staff
  • /
  • September 11, 2018
  • 11:01 am
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The support along backlash to Nike featuring Colin Kaepernick as a new face of their has been large and widespread. Now, a report from Edison Trends surfaced noting that Nike’s online sales have gone up 31% in the past Sunday through Tuesday.

The company issued a statement where they pointed out many thought sales would drop because of Kaepernick’s inclusion in the campaign. Nike said “There was speculation that the Nike/Kaepernick campaign would lead to a drop in sales but the data does not support that theory.”

Because of their inclusion of Kaepernick and the support it received, Donald Trump called out the company via Twitter.

Tags: colin kaepernickNike
TUT Staff

TUT Staff

The Urban Twist is revolutionizing the news by delivering real-time coverage, breaking news, analysis and opinion on the arts, fashion, dining, music, events, politics, sports and society in general. It combines a highly regarded editorial team with a cutting-edge Web and mobile publishing platform to offer unique intelligence and insight.

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