Janet Jackson will perform a series of NFTs to commemorate the 35th anniversary of her critically acclaimed album Control.
It was her third solo album, and it included hits like “What Have You Done for Me Lately,” “Nasty,” and “When I Think of You.”
Following the landmark anniversary in February, the 54-year-old music icon has collaborated on NFTs and “augmented interactions” for her fans with gaming and augmented reality company RTFKT.
Furthermore, Jackson is contributing a portion of the proceeds from the NFTs to Compassion International, an American child sponsorship and Christian humanitarian aid agency.
Randy Jackson, the founder of The Association Entertainment Corporation, said in a statement “Once again technology through NFTs creates a new lane for artists to express their art in an innovative way throughout the world.
“RTFKT is the leader in this medium. Janet and I are grateful to be working with them.”
RTFKT President and Chief Strategy Officer Rocky Mudaliar added: “Janet’s longevity is a testament to her forward-thinking. Working with Randy Jackson, Janet and the Rhythm Nation team has been creatively refreshing.
“Our partnership will bring rare and highly interactive experiences to the blockchain and social media. We are thrilled to welcome Janet Jackson to the RTFKT family.”
Non-fungible tokens (NFTs) are an emerging market within blockchain where single-impression unique digital art and goods known as the ‘token’ can be sold.
Meanwhile, Janet Jackson was overcome with emotion when her album Control debuted at No. 1 on Apple’s Top 40 U.S. Pop Album chart.
In a video posted on social media, she said: “I was at home just the other day by myself and I began to cry. I was crying because I was so thankful for all that God has blessed me with, all that he has given me. I’m so thankful for Him being in my life. And I am so thankful for all of you being in my life. You’re so special to me.
“And I want to thank all of you for making ‘Control’ number one once again after 35 years. I never, never in a million years, I would never think that this would happen. I really appreciate you and I love you so, so much. Thank you.”
