Squid Game is Netflix’s biggest series ever (according to the streaming service), but it’s also drawing attention to other Netflix titles.
Subscribers were led to other Netflix titles after finishing Squid Game, which would appeal to someone who watched all nine episodes of a violent dystopian series in one weekend. Something along the lines of Alice in Borderland, a Japanese series about “an aimless gamer and his two buddies [who] find themselves in a parallel Tokyo, where they must compete in a series of brutal games to survive.“
Since the release of Squid Game in September, Alice’s popularity has skyrocketed. “We were happy to find that many members who discovered and enjoyed Squid Game also started watching Alice for the first time,” Netflix product innovation manager Michael Smith said on Tuesday at the Tokyo International Film Festival (via Variety). “Our service picked up on this link and began recommending Alice to new users who hadn’t seen the show before.”
The outcome was a “significant increase in global viewership” for Alice, according to Smith. “More than nine months after its first launch, it landed again in the top ten series list in more than fifty nations around the world,” he said.
If Squid Game could also point folks to Tim Burton’s 1996 blockbuster Mars Attacks!
That would be fantastic. There aren’t nearly enough people talking about the Mars Attacks! in these days