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Meet Generation Alpha, the 22nd Century People

Generation Alpha is the reason why we have to adjust our mindsets in order to understand how the world will be changed by those born after 2010.

Stefan Simonovic



The most important economic power today are neither the United States nor China, nor Russia, but babies with smartphones

The most important economic power today are neither the United States nor China, nor Russia, but babies with smartphones. The generation that is growing up right now is the reason why economists, researchers, and analysts have to adjust their mindset to in order to understand how the world will be changed by those born after 2010.

This is the first generation that will experience the 22nd century, climate changes of which we fear, but they will be the most influential generation after the baby boomers – Generation Alpha.

From Millennials to Digital Natives, and finally, Diversity Generation

Generation Y (born from the early 1980s to early 2000s), or Millennials are already in the past – now Generation Z enters the scene (born after 1998 until 2010), as they are in their crucial years, and their influence is growing. Generation Z, which was practically born with a smartphone in their hands, is the first generation of digital natives.

They were raised by Generation X during a severe economic crisis, the accumulation of debts, socioeconomic tensions and wars around the world. Therefore, the members of Generation Z are much less idealistic and more pragmatic concerning their views and opinions about the world that surrounds them and how it functions. Generation Z will be the most diverse generation so far.

Generation Z is the first generation of digital natives

Generation Z is the first generation of digital natives


Generation Z transcends race, gender, and sexual orientation. If we take fashion as an example, “normcore” appeared as one of the most important styles for this generation. Dull and boring, reduced to clothing without brands and screaming company logos, they are trying to build an identity without relying on the latest fashion trends. For marketers, this is a real challenge.

Due to accumulated debts that influenced their childhood, they are much more conservative. Research shows that already 46% of them are concerned about the debt and the lack of money. They see themselves as a slightly younger version of their parents – but with better technology and more debt. After Generation Z, the alphabet ends. What happens after that?

Generation Alpha – What’s the Difference?

Futurists and demographers, led by Mark McCrindle, call this new generation – Generation Alpha. The members of this generation were born after 2010 and each week their number increased by 2.5 million. They will grow up in a world without computer keyboards, not knowing that battery can be depleted in a couple of hours, unable to imagine any segment of your life without a smartphone, broadcasting their thoughts online in seconds. McCrindle says that the history of the world will never be changed so dramatically as during their lifetime.

Those who are born between 2010 and 2025 will be the part of Generation Alpha. This generation will be the first to use and communicate via the latest technologies in the earliest age than any generation before them. They will not think of technology as a tool, but as an inseparable part of their lives, integrated into every activity.

Generation Alpha will not think of technology as a tool, but as an inseparable part of their lives, integrated into every activity

Generation Alpha will not think of technology as a tool, but as an inseparable part of their lives, integrated into every activity

In addition to technology and climate, many other factors will change, so it is difficult to predict the direction in which civilization might go. Predictions of the United Nations say in 2028, India will overtake China in terms of population, and until then absolutely every household across the globe will be connected to the Internet. It is anticipated that India and China will become centers of Generation Alpha activities, especially after China had abandoned the policy of one child after 35 years. In Southeast Asia, technology will be more accessible than ever and young people will slowly but surely abandon the traditional values and adapt to global ideas.

Copywriter, SEO manager and "The Twilight Zone" aficionado. An occasional game designer and keyboard player, big fan of The Rolling Stones and Nightwish. Currently preparing my first novel!



‘Koogeek’ Has Invented a P2 Smart Plug Compatible With Apple and Alexa

Find out how ‘Koogeek’ earns the tagline “from home to homie” in this Q&A about their latest product the P2 Smart Plug.

Christina Jeter



'Koogeek' has invited an P2 Smart Plug Compatible for Apple & Alexa

Koogeek is a technology base ‘Smart Cloud System’, which entails products that aim at everyday life necessities that deal with everything from health, comfort, and convenience to ensure easy management when it comes to dealing with health monitoring, big data analysis, social network sharing, customized service, one-click shopping and more.

They recently developed a P2 Smart Plug and it’s main features include, scheduling on & off timing, automatic and remote access, power consumption monitoring, Siri control support, plus it’s enabled with Alexa and Apple Home Kit.

I interviewed Lizze Miss from Koogeek Marketing Center to find out more about the product and this is what she had to say.

What inspired you to develop ‘Koogeek’ and ‘P2 smart plug’?

Smart Home is a trend of the future life. We conceived and prepared Koogeek brand several years ago, and launched it in 2015. The smart plug P2 can convert lots of ordinary products into intelligent, so we did P2.

Why didn’t you just partner with Apple to develop your idea instead of just making it compatible with other technology brands such as Alexa and Android?

Apple Homekit is a very secure system, it can be the most secure one. Actually, P2 is compatible with Homekit and Alexa, so it makes P2 compatible with both iOS and Android devices.

I still don’t understand ‘Koogeek’ and P2 smart plug, it looks like a regular outlet plug to me, so what does one need it for?

It is a small device with great wisdom, it can be said that use P2 is the first step of a family on the way to smart home. And Koogeek will develop more future smart home products to help people achieve their smart home dream.

With the ‘Easy Setup with Free App’ does this technology eliminate surcharges in my electricity bill or help me control it?

Yes, Koogeek Home provides the functions of setting the time switch and monitoring Power Consumption, even the Apple Homekit does not have this function.

What is the warranty on ‘Koogeek’ P2 smart plug?  Would I have to mail it in to be repaired? Or can I take to any electronic specialist?

We provide 30 Days Money Back Guarantee, 18 Months Replacement Warranty, Lifetime Product Support Guarantee and 100% Customer Satisfaction.
If the product has problems within 18 months, we will bear all the postal charges and send you a new product. For more than 18 months, if the product needs repair, the user has to be responsible for the postage when sending the product to us.

In the FAQ section of your website, who are the people asking the questions?

Those questions are coming from our users or people who want to buy Koogeek products but have a question.

Also when I go to Amazon to purchase one, I see your product is sold by ‘Aoputek’ is there a reason why it isn’t sold by your company ‘Koogeek’?

APK is our authorized store. Besides APK, we also authorize other stores to sell our products.

Will the P2 smart plug be available in other colors besides white? If so, when?

P2 would not have any other colors for the time being.

So basically the P2 smart plug has to be plugged in the wall to be used? Why not just use the regular outlets or invent something that can charge without a wall socket?

This is absolutely our future direction. We began with P2 because it is easier for the users who are the first time to get in touch with Smart Home to understand its meaning and how it performs.

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Sprint Erroneously Deposits Over $139,000 to a New Customer’s Account

What would you do if you unexpectedly received a six-figure sum in credits in your account courtesy of a payment error?

Pascal Mnyika



What would you do if you unexpectedly received a six-figure sum in credits in your account courtesy of a payment error? Would you defy your yearn for the luxuries that come with this “blessing” and stand by your integrity and honesty virtues and return the heavy sum to the rightful owner? A Sprint customer did the unexpected after an erroneous accounting mistake made him a recipient of $139,000.

Stirred by the promotion of enjoying a full year deal of free services by Sprint, Michael Jett from Blue Ash opted to sign up for their services. What amazed Jett a few hours after signing up for the service, however, was the numerous alerts that he received on credits.

“I noticed MasterCard, American Express and Visa cards sending credits to my account, with confirmation numbers, but none of those cards were mine,” Jett said. He noticed something was off as the deal was too good to be true on top of the promotion Sprint offered.

Reflecting on the dangers that the account owners faced on the exposure of their information details, he decided to contact Sprint. “It’s of great concern to me because I worry about them, and wonder is my information going to someone else too?” The customer service agent rectified the errors.

Sprint’s spokesperson confirmed the incident. “We confirmed with Mr. Jett that his online account was set up incorrectly. He was set up on an account used to process payments within our systems. He has no balance. His account has now been updated with the correct information so he will no longer receive bill alerts. We apologized to the customer for the inconvenience this situation caused.”

Jett’s honesty and integrity saw the return of the money to the right accounts, a selfless act that has left many in awe. Would you have done the same?

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Is Pinterest Racist?

Pinterest is hands down one of the best places to find inspiration. This is why it’s so frustrating when you don’t see your own people represented in the search results. Having to type “black” before typing beauty and families has been the only way to see diversity on Pinterest. This is funny because they represent women with an ethnic quality, but don’t want to represent the source.



Pinterest is pretty much the top search engine to check for quality pictures these days. As a writer, I use Pinterest almost everyday for pictures, and inspiration, but I’ve found myself becoming quite frustrated more frequently with their search results.

The main issue with Pinterest is that as a black woman yes, I do expect to see some diversity in my searches, and NO, I don’t want to type “black” first before typing beauty and families. Sadly, I had to just last week. Living in 2017 it just seems mind blowing that everyone wants to suck your heritage and culture dry, but at the same time, they don’t want our faces to represent their inspiration.

This realization came to mind when I was purposefully looking for some brown faces to use in an article.  After scrolling for about a good minute, or so, faces of color were still unseen, and if you scroll like I scroll you can see about 50-100 pictures a minute. My results were unacceptable.

When searching for families I expect to see at least one beautiful picture of a black family. I saw none. Every single family was of European decent. I decided to type the word “black” just to prove my theory that Pinterest may, in fact, be racist. Well, all sorts of beautiful pictures came up then. I was annoyed, but I typed in “black” before beauty and received the same results. Honestly, I don’t believe I would have ever seen even a quarter of these beautiful black women if I had just simply typed “beauty”.

My thoughts took me to Twitter, because companies have been excellent at interacting with people on Twitter. Nope. There was no response to my tweets to Pinterest. I even told them I was disappointed in the lack of diversity in their search results. Still nothing. Why was that? Do they not care?

Google’s not known best for diversity, but if you typed “families” in a google search, your results wouldn’t anger you. There would be no need to type in “black” first, so Pinterest, we have a problem.

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