It looks like the pressure finally got to Reebok and they finally severed ties with rapper Rick Ross over controversial lyrics to “U.O.E.N.O.”, which in the song Ross practically endorses date rape.
In the song, Ross raps, “Put Molly [which is ecstasy] all in the champagne. She ain’t even know it. I took her home and I enjoy that. She ain’t even know it.”
It doesn’t take much to make out what Ross is describing in the song and because of this line, many felt that he should be held accountable for condoning sexual assault through his music and that Reebok, which is perhaps Rick Ross’ biggest endorsement, should drop him fast.
Reebok tells TMZ that “Reebok holds our partners to a high standard, and we expect them to live up to the values of our brand. Unfortunately, Rick Ross has failed to do so.”
Reebok then goes on: “While we do not believe that Rick Ross condones sexual assault, we are very disappointed he has yet to display an understanding of the seriousness of this issue or an appropriate level of remorse.”
It seems like Reebok took their time before deciding what they were going to do about their relationship with the rapper but after his, what many people took to be a weak apology, and a growing protest what choice did they really have?