As Netflix expands its international content, original African content is at the top of its list.
The powers-that-be have traveled to Africa positioned Africa as a new content hub for entertainment by recruiting local creators.
This attempt to create a fresh initiative that brings a global attraction to the continent was spearheaded by the Head of African Originals Dorothy Ghettuba.
Ghettuba said in a report, “It’s been an exciting week to crisscross the continent and be reaffirmed that we really have stories to tell.
All countries that the online streaming company is interested in included South Africa, Nigeria, and even Kenya.
We know that Africa is a wide region…but we really have to be very deliberate in our approach.”
She continued, “We are trying to find the best way to work, and we are learning along the way. Can we do better? Can we better? That’s really the objective for our company, and we are learning from our partners (and) taking it one step at a time.”
Netflix also debuted its first African original series, “Queen Sono” in addition to positioning Africa as an international hub for entertainment.
The series is about a South African spy, Queen Sono, “who finds herself in a nefarious web of business and politics as she seeks to uncover the truth behind her mother’s death,” according to Netflix.