For a single on the pop star’s recent album Chromatica, beloved K-Pop group Blackpink recently teamed up with Lady Gaga.
The four-piece is now gearing up for another big-name collaboration.
Their song “Ice Cream” with Selena Gomez drops Friday, and Gomez found the flawless way to promote the single. Gomez united with Serendipity ice cream to create a brand-new flavor inspired by her Blackpink track.
Cookies & Cream Remix, reimagines a popular flavor. It combines pink-colored vanilla ice cream with fudge swirls and Oreo-style cookies. “Basically, it’s heaven and every bite is delicious,” Gomez said in a video announcing the flavor.
In a statement about the endeavor, Gomez said she wanted to put her “own spin” on a classic flavor: “Growing up and loving the iconic Serendipity restaurant, I couldn’t be more excited to become a partner in their expanding brand. For the Cookies & Cream remix, I wanted to put my own personal spin on this classic flavor by making it with pink vanilla ice cream as a nod to my girls Blackpink and celebrate our new song ‘Ice Cream.’”
President and COO of Serendipity Brands Sal Pesce echoed Gomez’s excitement about the new flavor: “Selena Gomez is the perfect partner and flavor engineer for Serendipity Brands. As a forever fan of our brand, Selena brings a fresh perspective and a whole new set of fans to help us take over the decadent ice cream category with our innovative, indulgent mixes.”