Snapchat Apologizes To Rihanna For Trivializing Chris Brown Domestic Abuse Incident

Popular social media app Snapchat is now issuing a public apology after recently attempting to “make light of domestic violence” in a “Would You Rather!” advertisement polling users, “Slap Rihanna or Punch Chris Brown?”

The offensive ad directly references the 2009 domestic violence case between the Bajan songstress and Brown; which resulted in his arrest and conviction.

Furthermore, Snap says they published the poll “in error” and immediately removed it upon realizing its existence; stating:

“The advert was reviewed and approved in error, as it violates our advertising guidelines. We immediately removed the ad last weekend, once we became aware. We are sorry that this happened.”

Additionally, the Twitterverse reacted accordingly, like Brittany Packnett, an activist who called the advertisement “tone deaf.”

Meanwhile, the daughter of former presidential candidate Hillary Clinton, Chelsea, called it “awful.”

Elsewhere, on the company’s page, their advertising policy is outlined as follows:

“All ads are subject to our review and approval. We reserve the right to reject or remove any ad in our sole discretion for any reason. We also reserve the right to request modifications to any ad, and to require factual substantiation for any claim made in an ad. There is also a list of banned content, including “shocking, sensational, or disrespectful content.”

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